I really dig Fred Hollows

There was always something cool about the late and great Professor Fred Hollows. So I was delighted to see his 90 second television ad has been named the world’s best not for profit television advertisement at an awards ceremony held in The Netherlands.

The Fred Hollows Foundation’s award winning advertisement has been showing on Australian television since June this year.

It features archival footage of Fred Hollows, combined with stories of people from around the world who have had their sight restored by The Fred Hollows Foundation.

It also includes music by Australian band Jet, who provided their song Shine On as a soundtrack.

To view The Fred Hollows Foundation’s winning advertisement see:
http://www.youtube.com/watch?v=k2opo45uPzk

Remember 3 out of 4 people who are blind don’t have to be.

For more information go to The Fred Hollows Foundation.