Recently Melbourne launched a bicycle share scheme. The uptake so far has been low. There have been suggestions that this is due, at least in part, to the launch taking place in winter.

However, an important factor is that in Australia it is mandatory to wear a helmet when cycling, and the scheme does not provide helmets. The first photograph contains, to my mind, both question and answer. The tag is “Short trip? Why not take a bike?”. At the bottom right is a “safety first” image of an encased head, showing precisely why it is inconvenient to take a bike for that short trip.

I don’t want to join the debate about whether bicycle helmets should be mandatory, but for those not familiar with the debate, it can be summarised as follows:

Advocates of mandated helmets state that individual cyclists are offered some protection in the event of an accident. Opponents point out that cycling rates go down when helmets are made compulsory, that accident rates increase when cyclist numbers decrease (essentially because more cyclists leads to better awareness among drivers as well as better socialised behaviour by cyclists themselves), and that significant health benefits to society are accordingly sacrificed when fewer people ride. At the end of the page there are some links you might want to follow, but let me warn you in advance that the topic is muddy, and that there is considerable vehemence on each side.

In any case, I was in Melbourne for a day to listen to Mikael Colville-Andersen, a Danish film-maker and photographer who runs an extremely popular cycling blog called Copenhagenize, and whom I interviewed recently for the User Experience podcast. He was in Melbourne as part of Victoria’s “State of Design” festival.