04 PM | 20 Feb

#Company Releases #Feature #Film Using #Vine [#geekgirl]

Press Still for IAD

Yep, you read that correctly: the film distribution company Oscilloscope is using Vine [the 6-second-per-snippet Video platform] to broadcast a feature film entitled “It’s A Disaster”. The film won’t be “vined” in its entirety, but will [apparently] convey the film’s essence reasonable well. Clips from the rampant marketing stunt innovative event will also be made accessible through the company’s Twitter account.

Update: The film’s title apparently proved prophetic in more ways than one – @OscopeLabs had to pull the plug on live-tweeting each Vine episode link due to unfortunate follower unrest…

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