02 PM | 17 May

Poppies, pot and flying saucers: the country music #fashion of Nudie Cohn [#geekgirl]

Hank Williams in a Nudie Cohn suit

There is an impression of country music as wholesome, simple, and rooted in the conservative values of middle America and the South. One of the many counters to that argument is Nudie Cohn and his Hollywood-sewn “Nudie suits.” These fashion masterpieces are all excess, sometimes with sexy images of naked ladies, pot leaves, pills and poppies, worn by everyone from Hank Williams to Keith Richards to Ronald Reagan. On top of all of that seedy flash, the sequins and flourish is downright camp—he designed for Liberace, and check out the Nudie suit that Elton John wore in this ad for “Rocket Man.”

Elton John Rocket Man

Elton John Rocket Man

Nudie’s beginnings were far humbler than the “country luxury” aesthetic he came to create. Born in 1902 in Ukraine, Nuta Kotlyarenko was so poor that he often had mismatched shoes collected from cast-offs (an indignity he later paid homage to by intentionally wearing mismatched boots—though generally of his own high-end custom design). After immigrating to America and changing his name at age 11, Cohn followed in his boot-maker father’s footsteps and apprenticed as a tailor. In 1940, he and his wife moved to LA and started Nudie’s Rodeo Tailors in their garage, quickly becoming the preferred couturier of the country music scene.

Keith Richards UFO Suit

Keith Richards UFO Suit

Source: Dangerous Minds

 

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