02 PM | 23 Jun

The Matrix as Metaphor for #Animal Advocacy [#geekgirl]

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“Animal advocacy, like other social justice movements, asks us to confront difficult realities, but the ultimate reward goes to those who have the courage to witness because seeing things as they really are liberates us from oppression. Silence and denial keep oppression alive, and breaking that silence and denial disempowers it.” Robert Grillo

The following is excerpted from Robert Grillo’s new book Farm to Fable: The Fictions of Our Animal-Consuming Culture,due out Summer, 2016.

It appears that most children are born with an innate empathy for animals. They learn prejudice and discrimination based on race, sex, and species from the adult world. For example, when I was a child, I recall being taken to petting zoos on school field trips where we were given strict guidelines for how to interact compassionately with the animals. But then, later that evening, we would be served the same animals we were told to respect when alive. What seemed like baffling hypocrisy to me then is a testament to how powerful cultural and social forces lead us to turn against our hearts and minds, especially when it comes to the animals we eat. And even more startling is how widespread and consistent this phenomenon is in all of the animal-eating cultures of the world. The question I have grappled with for years now is: how can this conditioning work so well on so many of us for so long?

This question is central to the film, The Matrix. While most narratives from popular culture are carefully crafted around what we want to see, hear, and believe, The Matrix asks us to question what we’ve been taught, to separate what is illusion from what is real, what is oppression from what is freedom. And The Matrix is all the more important because of its notoriety as a cult classic. In the film, Morpheus explains to Neo that the Matrix is a simulated reality based on what the world was like in 1999, into which harvested humans are pacified and trapped as slaves by the sentient machines of their own creation. Morpheus and his followers make up a rebel group who hack into the Matrix and “unplug” enslaved humans and recruit them as rebels. Morpheus becomes convinced that Neo is “The One” prophesied to end the war between humans and machines. In one defining moment, he offers Neo a choice to take the red pill or the blue pill, explaining that taking the red pill will reveal the truth about reality.

Source: Read full article at Free from Harm

05 PM | 19 Jan

#Animal #Testing Resumes For Avon, Mary Kay, And Estee Lauder [#geekgirl]

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An Italian anti-cosmetic testing on animals ad.

KNOW YOUR PRODUCT!

Animal testing for cosmetics is a hot topic in the beauty industry, with most consumers and many companies deciding to avoid products made with animal testing. After more than two decades following a “no testing on animals” policy, cosmetics giants Avon, Mary Kay, and Estee Lauder have resumed the practice without letting consumers know. In the late 1980s, PETA’s “Avon Killing” campaign eventually led to the company banning animal testing for their products, with Mary Kay and Estée Lauder following suit.

According to a press release from Rush PR, the news was broken after animal rights organization PETA removed the companies from their cruelty-free list after discovering that they had returned to using testing on animals for their products. The three companies began the tests again in order to satisfy regulations from the Chinese government so they could sell their products in China. However, PETA contends that there are alternative testing methods that are just as effective and widely used in the US.

Source: The Dog Files