Victoria’s latest road safety campaign has a new face and it is sure to be one most people will not forget in a hurry.
An unusual human sculpture, named Graham, has been created by renowned Melbourne artist Patricia Piccinini in collaboration with a leading trauma surgeon and crash investigation expert.
Humans would have to look something like Graham in order to survive a crash, according to the Transport Accident Commission (TAC).
Graham has a large thick skull, is lacking a neck, and has sacks of air on his chest to act like car airbags.
Piccinini used silicone, fibreglass, resin and human hair to make him.
“I really listened and internalised the science of it and then I approached it in a creative way, on an emotional level,” she said.
“The eyes are where the work is, it’s where the viewer can really connect with him and empathise.”
The TAC said the campaign was different from its usual campaigns and was designed to highlight human vulnerability on the road.
“Our vulnerabilities are at the heart of everything that we do in road safety – how do we protect ourselves on our roads,” TAC chief executive officer Joe Calafiore said.