Miley, You’re a Good Girl [#geekgirl]
#Antimedia by Florian Cramer [#geekgirl]
“The Cover of Florian Cramer’s new book is, in short, beautiful (and us posting this here has *absolutely nothing* to do with the fact he devotes an entire section of the book to discussing a work by our Creative Director…*cough*…).”
Infectious Laugh Break-Time [#geekgirl]
I absolutely love the way Craig Ferguson just can’t stop himself from going all-hysterial-laffing-like in the above clip. Makes for a very infectious laugh session (whether or not you think the actual joke is lulzy or not).
Turbo #Fatcap [#geekgirl]
“Art from a graffiti writer’s perspective should be fast and effective. Fatcap spray caps are commonly used for covering large areas quickly but their flow has more to show.
Artwork title: “Dream On Him”. Short Bio: iNO has been a graffiti writer since 2000. The earlier years he produced mostly letters and bombing but after 2008 he focused in developing his style in characters. He studied Fine Arts and is active as a street artist. He is working constantly to evolute his spray painting technique and produce large scale murals.”
Hello, #Easter [The #FaceHugger Edition] [#geekgirl]
#Smells Like #Teen Spirit – Kennedy Rose’s #Nirvana Cover [#geekgirl]
I’m sure Kurt Cobain would have loved this: just the right mix of aspergery-focus, extreme talent and fashion-awkward cred.
The #Quirk: Doing It Right [#geekgirl]
For a while now I’ve been lazily developing a theory about a marketing trend I term ‘the quirk’. The quirk = the occasionally annoying [but mostly endearing] use of the
whackjobabsurd and/or novel in attempts to peddle product or sell services [alliteration #ftw].
[To be fair, the use of the quirk is much older than the Internet: it's been prevalent in promotional bursts since (at least) the advent of broadcast media, though here I'm reffing its deliberate pairing with social networking rather than use in a one-directional platform like cinema, radio, tv etc. Also, the quirk doesn't necessarily equate to viral, though most marketing boffins who attempt to leapfrog off organically formed viral media pray to their unspecified deities that it will].
We’ve witnessed the quirk in great gouts of captioned cat pics/videos, and watched it flourish in social media advertising packages like “The Old Spice Guy” campaign. When used successfully, it captures a target population’s attention through the offbeat presentation of lateral material designed to elicit an off-kilter emotional reaction [that bypasses logic or reason] resulting in high conversion rates. The quirk taps into emotional pockets designed with the novel in mind, a type of side-swiping of the traditional “pander to a consumer’s desires” type deal with an added bonus of immediacy through user-crafted feedback [think: a Facebook "Like" or a Twitter "RT"].
So what’s my theory regarding the quirk
for all you impatient types out there yelling loudly in the background to get the feck on with it? It’s simply this: that alongside the bloated, privacy-killing blight that’s being increasingly perpetuated by popular social networking platforms [you know who you are], we’d better make sure we [as users] are aware of this type of co-optive manipulation bundled in cutez0r form. A hyper-awareness of this method of quirk advertising probably won’t save you from subconsciously falling for the product -or-service-wrapped-in-”lolwut?!”-or-”awww!!”-bait, but at least it might encourage you to selectively support those companies [or individual campaigns] you think are worthy of your time/investment/money.
You Called For A #RealLife #Cylon #Raider? Why, Here’s One! [#geekgirl]
I’m the first to admit to a being a rampant fan of domino-watching consecutive seasons of good episodic serials, including BSG [Battlestar Galactica for those not in this particular subcultural-niche-loop]. But…building an actual Cylon Raider? For Galacticon 3? Even I wouldn’t take it *that* far
though I would be significantly tempted if I could entice in a volunteer engineer to help and source suitable construction parts…*cough*.