Dial Up Modem Handshake Visualised [#geekgirl]
Banksy sets up a street market stall then sells his works for $60 each
Definition of an Introvert [#geekgirl]
#Sharknado Attacks! [#geekgirl]
#PhotoYOLO: “One photo a day in your inbox, from a friend you just haven’t met yet” [#geekgirl]
“A subscriber is chosen each day to share one photo they’ve taken with the world. What will you share? Get one photo a day. PhotoYOLO is inspired by The Listserve, a lottery where the winner gets the opportunity to write something and share it with the world. I believe that photos can tell stories too, here’s your chance to tell yours.”
#Antimedia by Florian Cramer [#geekgirl]
“The Cover of Florian Cramer’s new book is, in short, beautiful (and us posting this here has *absolutely nothing* to do with the fact he devotes an entire section of the book to discussing a work by our Creative Director…*cough*…).”
When a Good #Rhythm Can also Be a Bad Rhythm – A Story of Bug #Communication [#geekgirl]
“Substrate-borne sound (vibrational) communication is used by more than 200,000 arthropod species, most of which communicate on plants. In nature animals often communicate in situations when several individuals emit signals at the same time. For animals communicating acoustically, in such situations the problem of perceiving signals is equivalent to the human “cocktail party problem” formulated as: “How do we recognize what one person is saying when others are speaking at the same time?” However, for animals the problem is compounded by signals of other species present in the same environment. In many insects song rhythm is the most crucial parameter for mate recognition. While on one hand species-specific temporal pattern enables partners to find each other, on the other hand relying exclusively on song rhythm often leads to identification errors, when songs from several singing individuals combine to form an unattractive rhythm.
Meta Virant-Doberlet works as Sciences Councillor at the Department of Entomology at the National Institute of Biology, Ljubljana. She completed her studies and Ph.D. in biology at the University of Ljubljana. As a Ph.D. student she worked at the Max Planck Institute for Behavioral Physiology in Seewiesen and recently she held a senior Marie Curie Fellowship at Cardiff University. Her main research is on insect vibrational communication with a particular focus on vibrational communication networks. Meta Virant-Doberlet has published articles in several journals, for instance, “Duetting Behavior in the Leafhopper Aphrodes makarovi” (with M. de Groot et al., 2012); “Exploitation of Insect Vibrational Signals Reveals a New Method of Pest Management” (with A. Eriksson et al., 2012); “Species Identity Cues: Possibilities for Errors During Vibrational Communication on Plant Stems” (with M. de Groot et al., 2011).”
Save the Rat! [#NSFW] [#geekgirl]
Help this independent, not-for-profit, performance space buy 40% of the building it lives in.
Watch the evolution of the Rat from empty warehouse to creative playground as one of the 5 founders, Teresa Avila, shares the story of the Red Rattler and why it needs your help at pozible.com/savetherat.
The Red Rattler Theatre is a community-based venue and artists’ studios. The Theatre operates on a not-for-profit basis.
The Red Rattler Theatre is a creative playground for performers, musicians, artists, designers, multi-media makers, experimentalists, film-makers, theorists, activists, collective organisers, and local punters. It is fitted with a full PA, stage, LED lighting rig, projector and screen, licensed bar, three non-residential artist studios, and a rooftop garden.
The #Quirk: Doing It Right [#geekgirl]
For a while now I’ve been lazily developing a theory about a marketing trend I term ‘the quirk’. The quirk = the occasionally annoying [but mostly endearing] use of the
whackjobabsurd and/or novel in attempts to peddle product or sell services [alliteration #ftw].
[To be fair, the use of the quirk is much older than the Internet: it's been prevalent in promotional bursts since (at least) the advent of broadcast media, though here I'm reffing its deliberate pairing with social networking rather than use in a one-directional platform like cinema, radio, tv etc. Also, the quirk doesn't necessarily equate to viral, though most marketing boffins who attempt to leapfrog off organically formed viral media pray to their unspecified deities that it will].
We’ve witnessed the quirk in great gouts of captioned cat pics/videos, and watched it flourish in social media advertising packages like “The Old Spice Guy” campaign. When used successfully, it captures a target population’s attention through the offbeat presentation of lateral material designed to elicit an off-kilter emotional reaction [that bypasses logic or reason] resulting in high conversion rates. The quirk taps into emotional pockets designed with the novel in mind, a type of side-swiping of the traditional “pander to a consumer’s desires” type deal with an added bonus of immediacy through user-crafted feedback [think: a Facebook "Like" or a Twitter "RT"].
So what’s my theory regarding the quirk
for all you impatient types out there yelling loudly in the background to get the feck on with it? It’s simply this: that alongside the bloated, privacy-killing blight that’s being increasingly perpetuated by popular social networking platforms [you know who you are], we’d better make sure we [as users] are aware of this type of co-optive manipulation bundled in cutez0r form. A hyper-awareness of this method of quirk advertising probably won’t save you from subconsciously falling for the product -or-service-wrapped-in-”lolwut?!”-or-”awww!!”-bait, but at least it might encourage you to selectively support those companies [or individual campaigns] you think are worthy of your time/investment/money.