“Facebook-fooling shirts to foil auto-tagging” [#geekgirl]
[Via Boing-Boing] “Simone C. Niquille’s REALFACE Glamoflage shirts are designed to confound Facebook’s face-recognition software by covering you in famous faces when you venture into public. The project was sparked by a(nother) privacy-undermining Facebook terms-of-service change, this one allowing the company to auto-tag the people in the photos you upload.”
#Antimedia by Florian Cramer [#geekgirl]
“The Cover of Florian Cramer’s new book is, in short, beautiful (and us posting this here has *absolutely nothing* to do with the fact he devotes an entire section of the book to discussing a work by our Creative Director…*cough*…).”
#Grasshopper 250m Test #RingOfFire [#geekgirl]
“Grasshopper is a 10-story Vertical Takeoff Vertical Landing (VTVL) vehicle that SpaceX has designed to test the technologies needed to return a rocket back to Earth intact. While most rockets are designed to burn up in the atmosphere during reentry, SpaceX’s rockets are being designed to return to the launch pad for a vertical landing.”
The #Quirk: Doing It Right [#geekgirl]
For a while now I’ve been lazily developing a theory about a marketing trend I term ‘the quirk’. The quirk = the occasionally annoying [but mostly endearing] use of the
whackjobabsurd and/or novel in attempts to peddle product or sell services [alliteration #ftw].
[To be fair, the use of the quirk is much older than the Internet: it's been prevalent in promotional bursts since (at least) the advent of broadcast media, though here I'm reffing its deliberate pairing with social networking rather than use in a one-directional platform like cinema, radio, tv etc. Also, the quirk doesn't necessarily equate to viral, though most marketing boffins who attempt to leapfrog off organically formed viral media pray to their unspecified deities that it will].
We’ve witnessed the quirk in great gouts of captioned cat pics/videos, and watched it flourish in social media advertising packages like “The Old Spice Guy” campaign. When used successfully, it captures a target population’s attention through the offbeat presentation of lateral material designed to elicit an off-kilter emotional reaction [that bypasses logic or reason] resulting in high conversion rates. The quirk taps into emotional pockets designed with the novel in mind, a type of side-swiping of the traditional “pander to a consumer’s desires” type deal with an added bonus of immediacy through user-crafted feedback [think: a Facebook "Like" or a Twitter "RT"].
So what’s my theory regarding the quirk
for all you impatient types out there yelling loudly in the background to get the feck on with it? It’s simply this: that alongside the bloated, privacy-killing blight that’s being increasingly perpetuated by popular social networking platforms [you know who you are], we’d better make sure we [as users] are aware of this type of co-optive manipulation bundled in cutez0r form. A hyper-awareness of this method of quirk advertising probably won’t save you from subconsciously falling for the product -or-service-wrapped-in-”lolwut?!”-or-”awww!!”-bait, but at least it might encourage you to selectively support those companies [or individual campaigns] you think are worthy of your time/investment/money.
When the #Zombie #Apocalypse was mentioned in the #HouseofCommons #geekgirl
[That's it, I'm moving to Canada.]
#Harlem Shake Videos #Jump The #Shark #geekgirl #nsfw
It had to happen. I just can’t go another day without finally proclaiming the “Harlem Shake” viral video a shark-jumper. [For those of you obviously suffering from a type of meme-blindness and who haven't encountered the Harlem Shake
earworm inducingviral videos, try here for a huge compilation].
Granted, the Harlem Shake contagion is massive considering the original video was posted online just a mere 12 days ago, but when major brands started swarming to make their own takes with rampant product placements and corporate logos featuring prominently in the background, it was the end. Now that Facebook and Google are doing it, it’s all over red-rover [but make sure to note the guy towards the front right lying motionless in the Facebook version: hilarious].