“The Only ‘Plot’ Is The One The Australian Lost Long Ago…” [#geekgirl]

[Via this New Matilda Article] “The only thing better than accusing New Matilda of being ‘involved in a plot’ to bring down a Prime Minister would be accusing New Matilda of being involved in a plot that did bring down a Prime Minister. And for the record, we’re not fussed whether it’s a Labor or Liberal one – our job, in stark contrast to those at The Australian, is to keep all the bastards honest.

Web traffic to New Matilda is setting new records. The subscriptions are rolling in (ok, they’re trickling in, damn you free online media business model!) and our site has nearly crashed from traffic on several occasions in the past 24 hours.

New Matilda struggles with profitability, and paying real wages and writers. We possibly always will. But we still lose $30 million less a year than the Australian does. We’re not a wealthy publication, but even if we were, we could never have afforded this level of free advertising.

So thank you, Chris Mitchell, from the bottom of my empty wallet.”