Microsoft resorts to fowl tricks

Microsoft, long stuck in third place behind Google and Yahoo in the search wars, suddenly boosted its share of the market last month by playing a shrewd game of chicken.

Microsoft’s search share climbed to 13.2 per cent in June, a whopping gain of nearly 3 percentage points over the prior month, according to research group comScore data.

The company’s improvement came at the expense of Google and Yahoo, which both saw share decline more than 1 per cent.

But it wasn’t the quality of Microsoft’s search results that encouraged people to type over 300 million more queries into Microsoft search boxes in June.

It was Chicktionary. More?