X|Media|Lab Melbourne

X|Media|Lab Melbourne August 10-12th”Digital Worlds: Social, Virtual, Mobile”

Shekhar Kapur and Beijing’s Cyber Recreation District “Digital Worlds: Social, Virtual, Mobile”

One of the world’s most famous filmmaker’s, Shekhar Kapur, the Director of ‘Elizabeth’ (9 Academy Award nominations), and co-founder of Virgin Animation and Virgin Comics, is coming to Melbourne as a Keynote Speaker and International Mentor.

A delegation from the Beijing Cyber Recreation District, the largest digital media industry development initiative in China, is also participating at XML Melbourne. The Founder and CEO, the Chairman, and the VP of Technology, from CRD will be keynoting and mentoring at the Lab. They are also exploring potential commercial relationships and joint ventures with digital media companies. A reciprocal delegation is being planned to participate at the X|Media|Lab Beijing in December 2007 on “Games and Animation”.

“Digital Worlds: Social, Virtual, Mobile” XML Melbourne focuses on digital media’s spectacularly emerging platforms of what are essentially new forms of community-building. Traditional media has been organized around a single principle: that “Content is King”. Whoever owns and controls the production and distribution of content therefore rules.

XML Melbourne explores the shift from the primacy of “content providers” to the primacy of “community creators”, in which the community members themselves are active providers of their own content. Beyond the traditional provision of tin-canned content and its regulated consumption, what is emerging now are self-creating and self-organizing communities and audiences who speak for and between themselves. This can take the form of social networking interaction, game play in virtual worlds, web video sharing, mobile and instant messaging, etc

XML Melbourne summarizes these digital media dislocations under three broad headings: social networks, virtual worlds, and mobile communities.

See the website for full details, speaker bios and more info. www [dot] xmedialab [dot] com