Flux has its first major tenant: ThinkMTV
Viacom’s Flux has its first major tenant: ThinkMTV
MTV has just launched a new social-networking community for youth activism, ThinkMTV, which is designed to network members both online and offline around causes ranging from climate change to HIV/AIDS. While as a standalone network it’s not particularly momentous or innovative, ThinkMTV is worth noting because it’s the first major operation to be unveiled as part of MTV parent company Viacom’s new Flux social networking initiative.