Not Quite Art:3

Ep.3 THE BUSINESS OF CULTURE Tuesday October 30 10pm, ABC TV Australia

Where does art stop and business begin? Is the difference between art and commerce whether you make money out of it or whether you are making it to make money? Why does Melbourne have laneway bars and NSW have poker machines and what the hell does that have to do with art?

Marcus Westbury ventures into a video art bar, meets an artist who sells ideas, reveals the angst of being a sneaker designer and comes across a magazine that you can only read on a wall. Along the way he asks if are artists are just the underpaid R&D guys for big fashion, design, music and business?

With sneakers on show at the National Gallery of Victoria and every new art movement the basis of an advertising campaign, as a society, are we just better consumers than art critics?

This episode features Marcus in a suit and is the last in the series.