Mobile Monday Melbourne May 5th
“Cash for Content” – Monetising mobile content
Many producers & publishers are looking to mobile as the new frontier for content, and with the rise of 3G mobile content is not just ring-tones and wallpapers. These days mobile content consists of almost anything you can find online, from Audio Visual content such as movies and TV series right through to mobile games, images and premium text based content. In this MoMo we will explore the various way of generating revenues for your hard earned work and look at the associated business models.
For discussion:
* Does mobile content pay, and if so how much?
* Monetisation tools such as Premium SMS, WAP billing and Off-Deck payment portals (PayPal, Bango)
* Content licensing models, working with carriers and content aggregators
* The Global mobile content opportunity, the world is beating a path to our door
* Ad funded content
Panel: Martin Ince: Portfolio Manager, Interactive Data Services, Wireless & Mobility Products, Telstra Martin oversees Telstra’s premium rate SMS products, InfoCall 190 and the SMS & MMS Access manager. Hear from Martin about where content monetisation is headed from the top end of town.
Jim Shomos: Producer ‘Forget the Rules!’ Forget the rules was the first comedy/drama series in the world to broadcast all episodes on TV, broadband and mobiles, and was nominated for two MIPCOM Internet and Mobile TV Awards in 2006: best original content, and best interactive format (winner)
Jim has extensive experience in mobile content licensing especially when dealing with carriers having had exclusive relationships with 3 Mobile and Optus.
Mark and John Lycette: Owners of Lycette Bros Formed in 1997, Lycette Bros. creates interactive and animated digital media. For the last three years they have been creating mobile content for the global market. Lycette Bros work continues to be commissioned, exhibited and awarded internationally.
May 5th 6.00pm to 8.00pm Horse Bazaar Digital Art Gallery Bar 397 Little Lonsdale Street Melbourne