‘Data Availability’ initiative

MySpace, the world’s most popular social network, alongside Yahoo!, eBay, Photobucket, and Twitter, have announced the launch of the MySpace ‘Data Availability’ initiative to empower the global MySpace community to share their public profile data to websites of their choice throughout the Internet. The launch of the Data Availability initiative marks the first time that a social Website has enabled its community to dynamically share public profile information with other sites.

“The walls around the garden are coming down—the implementation of Data Availability injects a new layer of social activity and creates a more dynamic Internet,” said Chris DeWolfe, CEO and co-founder of MySpace. “We, alongside our Data Availability launch partners, are pioneering a new way for the global community to integrate their social experiences Web-wide.”

Data Availability pioneers a new way for users to dynamically share their user generated content and data with websites of their choosing. The Data Availability initiative is founded first and foremost on the simple and comprehensive user control of their own content and data—users will have control over what information they share and who they share it with. Additionally, rather than updating information across the Web (eg. default photo, favorite movies or music) for each site where a user spends time, now a user can update their profile in one place and dynamically share that information with the other sites they care about. MySpace will be rolling out a centralized location within the site that allows users to manage how their content and data is made available to third party sites they have chosen to engage with.