Where are all the gay men in TV ads?

Adland is still too embarrassed to depict homosexuality without resorting to terrible cliché

Ten years ago this week, a good-looking young woman walked down the street, dropped her shopping and a good-looking young man stopped to help her. They flirted a little, hands touching as they picked up an apple. She thought she could be in. But guess what? A second man loomed into view and signalled for the first man to come with him. That’s right – they were gay! Cut to shots of Quentin Crisp and a puppy in a studded leather jacket, for those who needed a bit of semiotic help.

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