‘Are You the One’ Goes on a Serious Optical Joyride
The collaboration of award winning creatives Jonathan Zawada, Shane Sakkeus and Collider have created an innovative music video celebrating the launch of the new BMW 1 Series Range.
Alongside the release of The Presets “Are You The One” (Lifelike’s 1 Serious Remix) and with eye-popping images of the internationally popular new 1 Series woven into a psychedelic dreamscape of the video clip, this campaign will be featured across TV, online, radio and mobile over the coming weeks.
Zawada has been responsible for practically every piece of Presets artwork in existence to date, and steps it up to direct his first clip for the band, whilst production gurus Collider bring his cosmic fantasy world to life. The result is a technicoloured trip through crystal cities and swirling universes. This unique collaborative video is a snapshot straight from the mind’s eye of some of Australia’s premiere creative gurus.
Zawada explains, “Basically we really just wanted to explore what could be done with vehicles in a virtual space that we had complete control over. After the initial basic premise, the biggest part of the creative process was sort of an architectural one, designing environments that could be inundated with the thousands of moving vehicles and would facilitate and create interesting effects once the herds of cars were introduced. We really got inspired by a lot of old experimental architecture from the 60’s and 70’s for this, people like Superstudio and Massimo Scolari were big influences. We also really wanted to look at the physical impossibilities that working in an entirely digital environment could let us explore so we also spent a lot of time looking at 3d fantasy worlds, computer games and physics models so that it was really just a matter of combining all of these influences into one big mass. There’s a lot of stuff in there that you really don’t even end up noticing in the final video because it all goes past so quickly.”
“Luckily the technical problem of realising our ideas was left up to Collider. They spent a lot of time developing programmed particle systems that could realistically animate each one of the thousands of cars in each scene. Combining these particle cars with individually animated ‘hero’ cars to add character and personality gave us the full sense of a mass of individuals running through each scene. We didn’t really help Collider’s cause much by also requesting a bunch of time consuming visual elements like polarized paint jobs on the cars and the guys & gurls there spent some very late nights/early mornings in order to make it all happen in time.”
The video for the Presets “Are You The One” 1 Serious Remix can be viewed on line at www.areyouthe1.com.au or the track can be downloaded for free on www.modularpeople.com/thepresets1seriousremixwww.thepresets.com www.myspace.com/thepresets www.modularpeople.com