03 PM | 29 Oct

Whips are so last season, let Australian jockeys know how you feel.

Good timing for the RSPCA to launch their campaign Less is More, Whips are so Last Season – a girl’s guide to the races. It’s a really nice campaign that allows people to show their support by recording a personal message to Australian jockeys. Hopefully there will be lots of participation leading up to the Melbourne cup.

Show Australian jockeys that you think less is more when it comes to whips.

Email a photo of you (perhaps in your raceday best) holding a Less is more sign to post@rspcalessismore.posterous.com, along with your name and email address somewhere in the message body.

We want to show the Australian Racing Board and the Australian Jockeys Association these photos as an indication of public support for this issue, so make sure your friends get involved too!

All submissions will be held briefly for moderation to ensure contributions are tasteful.

For more information, see http://www.rspca.org.au/lessismore

11 AM | 30 Sep

RSPCA Animal Walk is back. Help celebrate RSPCA Awareness Week

To celebrate RSPCA Awareness Week (Oct 1 – 8), the RSPCA has launched a digitally restored version of its most famous television advertisement – Animal Walk.

From the biggest elephant to the smallest wombat, the iconic production from the RSPCA will amble back onto television screens over the coming weeks.

Created 21 years ago, Animal Walk was the first brand ad of its kind in Australia and remains one of the most recgonised advertisements ever made in this country.

The production not only introduced Australians to their favourite little bandaged wombat but it was actually responsible for coining the RSPCA’s slogan: For all creatures great and small. The wombat went on to become the RSPCA’s much-loved mascot.

Watch the Animal Walk Video