#Armani goes Fur Free #bravo #NoMoreFur [#geekgirl]

Armani Announces That They Will Never Use Fur In Their Fashion Lines Again…

Giorgio Armani has announced that Armani and all related lines would no longer be using fur, starting later this year with the Autumn/Winter 2016 collection.

The high-end designer collaborated with Humane Society International (HSI) and The Fur Free Alliance, who are committed to ending the fur trade. Armani’s related brands include the high-end lines Giorgio Armani, Armani Privé, and AX | Armani Exchange.

Armani said in a statement:

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Source: True Activist